$$$
Medium
to high cost
[] Television
[] Radio
[] Billboards
[] Tradeshows
[] Newspapers
[] Magazines
[] Yellow Pages
$$ Low
to medium cost
[] Web site - Informational
[] Web site - E-commerce
[] Net Marketing - Directory & search
engine registration for website
[] Promotions - Giveaways, drawings, lost
leaders
[] Loyalty cards - Customers carrying your
name in their wallet
[] Branding - Your name in places where
your customer will see it
[] Printing - Stationary, business cards,
brochures, newsletters
[] Signage - Inside, outside, on-site,
off-site
[] Direct mail - Brochures, flyers,
samples
[] Informational clinics - sharing your
expertise
[] Classified ads - Newspapers, trade magazines,
etc.
$
Free
to low cost
[] Media releases - Every
business is doing something newsworthy
[] Sales letters - Create several, send to
target audience often
[] Write and submit related articles to
newspapers and magazines
[] Gift certificates - Giving you cash up
front
[] Coupons, punch cards, order forms
[] Enlist independent commission-only
salespeople
[] Cross-sell to existing customers
[] In-house displays
[] Join and participate in community
groups and associations
[] Telemarketing
[] Encouraging word-of-mouth advertising:
"tell your friends"
[] Asking for referrals
