How big is your market share now?

What are your selling points?:

Value            Features              Solution to a problem

Benefits         No risk                Hours of operation

Price             Uniqueness         Service after the sale

Quality          Convenience      Ease of ordering

Prestige         Selection            Other__________

Are these selling points pointed out in your Marketing efforts?

  Competition

Who is your competition?

How does your competition market their goods and services?

What do you like about your competitor’s marketing approach?

What don’t you like about your competitor’s marketing approach?

  Growth

Are there one or more new markets for your product or service?

Is there something else you could offer your current customers?

Are you going to increase your marketing efforts in the next 6 months?